The National Hockey League has a rule that prohibits any of its players from endorsing or sponsoring alcoholic beverages of any sort. The rule is part of the leagues most current collective bargaining agreement.
Apparently, the Montreal Canadiens defensive star Georges Laraque either didn't get the memo or just flat out disregarded the policy all together. Laraque has caused a stir with his recent endorsement of an alcoholic energy drink called "Octane 7.0". I wasn't personally aware that any alcoholic energy drinks existed, but that is besides the point. Georges and some rather sexy young women are playing a game of street hockey in the online ad that has caused all the controversy.
The NHL has yet to determine a punishment for the Canadiens star, who has since apologized for participating in the commercial. He claimed it was all for charity.
I've seen worse, but league policy is league policy. Here is the video for your viewing pleasure.
0 comments:
Post a Comment